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Setting Your Sat Nav – Marketing MOT Series Part Five
It’s time to start setting your sat nav! If you’ve been following our Marketing MOT series you will by now have: An idea of what has worked for you marketing-wise … Read more
Choose Your Final Destination – Marketing MOT Series Part Four
The main reason we invest in marketing is usually to grow our business. We want more customers, more sales, more profit, more cash and maybe we want to position ourselves … Read more
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? … Read more
The Diagnostic Test – Marketing MOT Series Part Two
There are several models/tools we can use for a diagnostic test which will walk us through all the factors that can affect our business, both inside and outside of our … Read more
Why Now Might be a Good Time to Put Your Business Through a Marketing MOT
Every now and then it’s important to step back from what you’re doing in your business and see what’s working and what’s not. COVID-19 brought about challenges for most businesses … Read more
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more