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Setting Your Sat Nav – Marketing MOT Series Part Five
It’s time to start setting your sat nav! If you’ve been following our Marketing MOT series you will by now have: An idea of what has worked for you marketing-wise in the past and what you might want to continue doing in the future – Part One. Undertaken an assessment of where your business is … Read more
Choose Your Final Destination – Marketing MOT Series Part Four
The main reason we invest in marketing is usually to grow our business. We want more customers, more sales, more profit, more cash and maybe we want to position ourselves as being better than the competition. This is your destination. In Part Three we chose our direction – who are our ideal clients or customers … Read more
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? Previously in Part Two, The Diagnostic Test, we looked at where we are now. Now it’s time to focus on which direction to choose. A … Read more
The Diagnostic Test – Marketing MOT Series Part Two
There are several models/tools we can use for a diagnostic test which will walk us through all the factors that can affect our business, both inside and outside of our control. Having established what has worked well for us and where we’ve had success in the past in Part One, Why Now Might Be a … Read more
Why Now Might be a Good Time to Put Your Business Through a Marketing MOT
Every now and then it’s important to step back from what you’re doing in your business and see what’s working and what’s not. COVID-19 brought about challenges for most businesses and many have been forced to make changes as a result. If any of the following are relevant to you and your business right now, … Read more
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the type of company, your marketing team are trying hard to understand what your customers are after. However, they’re not customer-facing and don’t spend time with … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In the latest blog on how your sales team can support your content marketing, we look at the importance of buyer personas and the valuable customer … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or personae) or customer avatars, it’s never too late to develop them. If you work in marketing or closely with marketing colleagues you will know that … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what customers need to find (see, read, watch, listen to) to move them on to the next stage in the customer journey. Marketers are seldom customer-facing … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type of customer wants. In this blog series we look at how to harness what the sales team knows about your customers and what they really … Read more