Category:
Content Marketing
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the type of company, your marketing team are trying hard to understand what your customers are after. However, they’re not customer-facing and don’t spend time with … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In the latest blog on how your sales team can support your content marketing, we look at the importance of buyer personas and the valuable customer … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or personae) or customer avatars, it’s never too late to develop them. If you work in marketing or closely with marketing colleagues you will know that … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what customers need to find (see, read, watch, listen to) to move them on to the next stage in the customer journey. Marketers are seldom customer-facing … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type of customer wants. In this blog series we look at how to harness what the sales team knows about your customers and what they really … Read more
How To Succeed at Content Marketing in 2021
As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the centre of her own universe and is only interested in you if you can involve her in that story. Last time we looked at why your … Read more
Why Your Content Marketing Demands Its Own Distribution Plan
The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. Previously we covered the advantages of long form content versus short form content so it follows that we need to now look at why your content marketing demands its own distribution plan. There are a number of … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages of long form content. In spite of the move towards visual content, and the rising popularity of visual content sharing platforms (like Instagram, SnapChat and … Read more
Why Search Engine Optimisation Is No Longer Optional. It’s Essential.
Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform your content strategy. However, if you don’t invest in optimising your content – copy, images, graphics, video and audio – with search-friendly keywords, you are probably … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they can inform your content strategy since we learned how to define your value proposition and dominate your niche in the previous article. Based on the extensive data … Read more