Category:
Marketing Strategy
Setting Your Sat Nav – Marketing MOT Series Part Five
It’s time to start setting your sat nav! If you’ve been following our Marketing MOT series you will by now have: An idea of what has worked for you marketing-wise in the past and what you might want to continue doing in the future – Part One. Undertaken an assessment of where your business is … Read more
Choose Your Final Destination – Marketing MOT Series Part Four
The main reason we invest in marketing is usually to grow our business. We want more customers, more sales, more profit, more cash and maybe we want to position ourselves as being better than the competition. This is your destination. In Part Three we chose our direction – who are our ideal clients or customers … Read more
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? Previously in Part Two, The Diagnostic Test, we looked at where we are now. Now it’s time to focus on which direction to choose. A … Read more
The Diagnostic Test – Marketing MOT Series Part Two
There are several models/tools we can use for a diagnostic test which will walk us through all the factors that can affect our business, both inside and outside of our control. Having established what has worked well for us and where we’ve had success in the past in Part One, Why Now Might Be a … Read more
Why Now Might be a Good Time to Put Your Business Through a Marketing MOT
Every now and then it’s important to step back from what you’re doing in your business and see what’s working and what’s not. COVID-19 brought about challenges for most businesses and many have been forced to make changes as a result. If any of the following are relevant to you and your business right now, … Read more
Creating a Marketing Plan
Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, and marketing strategy uses the language of warfare. In the last article we looked at the marketing tactics to underpin your marketing strategy. This final article in The Practical and Unscary Guide to Marketing Strategy series uncovers the steps in creating … Read more
Choosing Your Marketing Tactics
A new customer typically consults dozens of sources of information to help them make a decision, whether it’s web content, reviews, testimonials, a video or other customers. You need to know where they go so you can make sure they find you and not your competitors. Last time, we looked at a few different models … Read more
How to Grow and Develop Your Business
One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. In the last article we gave some thought on how to analyse your business and the environment. Now you need to consider how to grow and … Read more
Analyse Your Business to Develop Your Marketing Strategy
There are many layers to consider for your business when developing a marketing strategy. There are key relationships, influences and dynamics which are going on around you every day and are available for you to tap into. Analyse your business to develop your marketing strategy and think impartially about what your advantages are and where … Read more
Other Routes to Market and the Marketing Mix
Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. In other blogs, we covered the macro environment and how those factors impact your marketing strategy. Now we’re going to look at other routes to market and the … Read more