marketing challenges
Setting Your Sat Nav – Marketing MOT Series Part Five
It’s time to start setting your sat nav! If you’ve been following our Marketing MOT series you will by now have: An idea of what has worked for you marketing-wise … Read more
Choose Your Final Destination – Marketing MOT Series Part Four
The main reason we invest in marketing is usually to grow our business. We want more customers, more sales, more profit, more cash and maybe we want to position ourselves … Read more
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? … Read more
The Diagnostic Test – Marketing MOT Series Part Two
There are several models/tools we can use for a diagnostic test which will walk us through all the factors that can affect our business, both inside and outside of our … Read more
Why Now Might be a Good Time to Put Your Business Through a Marketing MOT
Every now and then it’s important to step back from what you’re doing in your business and see what’s working and what’s not. COVID-19 brought about challenges for most businesses … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more
Creating a Marketing Plan
Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, and marketing strategy uses the language of warfare. In the last article we looked at … Read more
Choosing Your Marketing Tactics
A new customer typically consults dozens of sources of information to help them make a decision, whether it’s web content, reviews, testimonials, a video or other customers. You need to … Read more
How to Grow and Develop Your Business
One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. … Read more
Analyse Your Business to Develop Your Marketing Strategy
There are many layers to consider for your business when developing a marketing strategy. There are key relationships, influences and dynamics which are going on around you every day and … Read more