Social Media
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving
When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more
Are LinkedIn Paid Features and Advertising Tools Worth the Investment?
Last time we looked at Twitter paid tools: Twitter Cards, Promoted Tweets and Adverts. It’s time to explore the various LinkedIn paid tools and features and discuss the advantages and … Read more
Twitter Paid Tools: Twitter Cards, Promoted Tweets and Adverts
Continuing our series on the pros and cons of paid advertising on social media, we look at Twitter adverts. Twitter is a very different beast to Facebook and with approximately … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In … Read more
To Pay or Not to Pay… for Facebook Advertising
Previously, we answered the question, Should You Ever Pay for Social Media Advertising? In this article we explore the advantages and disadvantages of Facebook advertising. It is so easy to … Read more
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more
Are your Goals ‘SMART’ Enough for Social Media Success?
In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more