How We Help You to Develop?
In-house Workshops: The content ‘assets’ may be inside your employees – especially in a service or consultancy business. We have a range of programmes designed to get everyone contributing to your content generation.
Open Workshops: join one of our open workshops or book ‘in-house’ training for you and your team. We have a range of bite-size, half-day and full-day workshops for all levels.
Online Training: learn at your own speed with our unique online training programmes. Your Marketing MOT and Content Marketing Conquered each have six modules, workbooks and resources to help you master strategy, then build your content marketing plan with ease.
In-house Training Tailored to You
We have delivered workshops in-house for a dozens of commercial clients, network organisations and funded training providers, including InTraining.
SAGE UK was keen to empower its business partners (software resellers) to attract more customers directly. In 2016 we designed and delivered a series of content marketing workshops at SAGE UK headquarters in Newcastle. The the content was tailored to the software and IT businesses who would be attending.
Wellcome Trust was keen to support its early career stage researchers to develop their communication skills. We designed and delivered a workshop series in Newcastle and online.
Marketing Training
How We Maximise Your Customer Communications
We have a range of programmes designed to get everyone up to speed on a range of communications tactics – or let us design training around your specific needs:
Bitesize Training Topics
- Buyer Personas & Distribution Channels
- Corporate Values and Key Messages
- Social Media Planning and Amplification
- Generating Fresh Content Ideas Every Day
- How to Conduct a Social Media Audit
- How to Conduct a Content Audit
- Introduction to Mobile Marketing
- Competitor Analysis & Benchmarking
- How to Develop Customer Insights
- Own Your Data: Understanding Digital Metrics and KPIs
- Social Media for Recruitment – Employer Brands
- Social Media for Retention – Career Brands
- Accessible Social Media & Content
Open Workshops: join one of our open workshops, or book ‘in-house’ training for you and your team.
When you are ready, please get in touch.
We offer a FREE 2 hour consultation – a depth interview that gives you time to share your plans, obstacles and goals.
All our recommendations are tailored just for you.
Masterclass Sessions
Regular communications with customers and prospects are proven to keep you ‘top of mind’ but that’s not enough anymore.
Increasingly, you need to become ‘top of preference’ – when the customer is ready, you are the first and obvious choice.
We’ll work with you to identify what makes your brand different. We are very good at listening closely to you, so we help get under the skin of your brand, interpreting the benefits you deliver to customers ‘as standard’.
Your brand and corporate values need to be translated into key messages for your customers – we will help you. Your products and services need campaigns throughout their life cycle – we will help design these with you.
We will help you design a Marketing and Communications Plan for your business that makes use of the optimum mix of marketing tools and tactics. We can train and develop you to use all content and digital marketing tactics.
Or we can go ‘old school’ and add traditional tactics with a fresh twist.
Whether you need to attract new customers or increase revenue from existing customers, we know what works… and what doesn’t.
Lastly, we build evaluation and analysis into your strategy and plans so you know what worked and why.
When you are ready, please get in touch.
We offer a FREE 2-hour consultation – a depth interview that gives you time to share your plans, obstacles and goals.
All our recommendations are tailored just for you.
Visit our extensive marketing library
Access our extensive marketing and communications insight and guides.
Outstanding Project Feedback
“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much-needed clarity on our marketing approach. She provides excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.
Nevil Tynemouth, New Results Training
“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!
She is patient and takes her time to listen and understand the business she is working with.
Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”
Alex Jacobs, Northern Secrets
FREE Guide to Content Marketing
One size doesn’t fit all, especially for Science & Technology led organisations. Learn the most successful, impactful and ethical content strategies for your marketing department.