Make Time for Customer Communications
When business is booming, there never seems to be time and when the tumbleweed rolls through the sales department, inspiration can be a bit lacking.
Keeping in touch with your customers regularly is the best way to manage their demand for your products and services and can iron out the highs and lows.
Your customer data is a huge asset to your business. If you database management needs some TLC, we can help you to cleanse and manage permissions. We can also help you gather insights into what your customers want, from other data at your fingertips.
Relationship Marketing and Customer Communications are first and foremost strategies for customer retention, recognising the long term value of customer relationships.
This enables you to apply communications beyond advertising and sales promotional to develop meaningful, two-way relationships.
It also supports any strategy for Customer Acquisition.
Whether your business needs new customers or could sell more often and at a greater value to existing customers, you will need to get in touch with them from time to time.
Specialist Marketing Expertise
Communications Tactics
Direct Marketing is extremely effective and can be print or electronic. Email Marketing campaigns still perform better than Social Media alone, are more appropriate for B2B brands.
Email marketing is a central pillar of your Digital Marketing Strategy, and there is a wealth of no- or low cost customer communications software.
You can send a blend of e-communications: electronic newsletters, eblasts, welcome series, onboarding emails, surveys and e-commerce campaigns.
Social Media is great for raising awareness and referral traffic, when built into a wider interactive Marketing Strategy.
Blogs, Online PR and Digital Marketing are all great channels and offer different ways to raise your profile online. They ensure that your brand is at the forefront of your customers’ minds and, crucially, that it remains there.
Together we will develop an affordable Communications Plan, and take the word to your customers.
When you are ready, please get in touch.
Maximise Your Comms
Regular communication with customers and prospects keeps you ‘top of mind’, but that alone isn’t enough.
You need to become ‘top of preference’, so when the customer is ready, you are the first and obvious choice.
We work with you to uncover what makes your brand different. By listening closely and getting under the skin of your business, we clarify the benefits you consistently deliver to customers.
We help shape your brand and corporate values into clear, compelling messages. We also design campaigns that support your products and services at every stage of their lifecycle.
Together, we’ll create a Marketing and Communications Plan that uses the right mix of tools and tactics. We can train your team to apply content and digital marketing effectively, or combine these with more traditional approaches, refreshed for today’s audience.
Whether your goal is to attract new customers or grow revenue from existing ones, we focus on what works and avoid what doesn’t.
We also build evaluation and analysis into your strategy, so you understand what worked and why.
We offer a FREE two-hour consultation - a detailed discussion to explore your plans, challenges and goals.
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Outstanding Project Feedback
“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much-needed clarity on our marketing approach. She provides excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.
Nevil Tynemouth, New Results Training
“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!
She is patient and takes her time to listen and understand the business she is working with.
Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”
Alex Jacobs, Northern Secrets
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