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Blog
Business Influence in the Social Media Age
I recently took part in a marketing masterclass at Oxford Brookes University led by Mark W Schaefer and Ana Silva O’Reilly. The topic was Business Influence in the Social Media Age, presented by Mark W Schaefer and Ana Silva O’Reilly. We all have multiple sources of inspiration – text books, teachers, broadcaster, writers… well now … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not let your customers lead the way. Where are they actively using Social Media? Where are they looking, following, liking? They may not look like they’re … Read more
Unleash your Hidden Talents and Achieve Greater Success
Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in my marketing consultancy who are keen to grow their businesses and succeed. Naturally. They are invariably a talented, hardworking and enthusiastic bunch. So where’s the … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can you ever focus on your goals, make decisions about the best (of many) courses of action and ultimately achieve them? I’m a bit ‘old-school’ and … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing new technology? Well, welcome to a really BIG club! In my industry, Marketing & Communications, the rate at which online platforms are developing is literally … Read more