Category:
Content Marketing
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of the market you best serve. The smaller, the better. It answers the ‘why us’ question and positions your brand clearly in the customer’s mind. Last … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customers’ shortlist. But we just don’t create enough content for every stage of the customer journey. Often, we focus on just one stage or a single content type. In the previous article, we learned that developing a set of buyer personae or avatars for your … Read more
Your Ideal Customer Avatar: time to get up close and personal
As more and more content is published online, every second of every day, you may wonder how to get close to your target customers. In order to understand what makes them ‘click’, why not develop your Ideal Customer Avatar or Buyer Personas for your target audiences? Many marketers and agencies turn to marketing automation as … Read more
Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving
When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face content marketers. Changes in software, social media platforms and messaging apps create fresh challenges if you are designing marketing and sales strategy for your organisation. … Read more
How To Measure Your Content Marketing Success
In The Seven Habits of Successful Content Marketers series, we have looked at many ways you can succeed with creating, sharing and monetising content. Now it’s time to look at how you can measure and assess the impact your content is having on your target audiences. So what will your dashboard include? Habit #7: Measure … Read more
Dominate Your Niche With Content Marketing
In the last blog, we looked at how you can earn money while you sleep with your content marketing. Now it’s important to find your niche, ideally the smaller the better, in order to find some surprising benefits. You cannot be all things to all men or women. You are probably really good at just … Read more
Earn Money While You Sleep, with Content Marketing
Habit #6: Earn Passive Income with Content Marketing: How to Make Money While You Sleep In the previous blog in The Seven Habits of Successful Content Marketers series, we looked at the many benefits of applying the 80/20 rule to your content marketing. Curating and sharing other peoples quality content will serve your audience and … Read more
The 80/20 Rule and Content Curation
The Seven Habits of Successful Content Marketers In the last blog we looked at how important mastering social media is if you want your content to move. This time we look at how important content curation is and how to share others quality content. Habit #5: The 80/20 Rule, or Curate and Share Content Pareto’s … Read more
Master Social Media for Content Marketing Success
The Seven Habits of Successful Content Marketers In this series, we’ve looked at why you need to be efficient, how to develop and implement your content marketing plan. This time, we focus on social media and how to get all your fantastic content ‘out there…’ Habit #4: Master Social Media You need to master social … Read more
Be efficient: simple tools for Content Marketing
The Seven Habits of Successful Content Marketers In the last blog we discovered some habits that will help you get to know your customers, what they want and then how to develop a content plan to meet those needs. Now we need to be efficient and pick simple tools to help with your Content Marketing. Habit #3: … Read more