Category:
Digital Marketing
How to Max Your Paid Social Media and Get ‘Bangs for your Bucks’
This is the final article in our Social Media To Pay or Not to Pay series. Previously we looked specifically at the advantages and disadvantages of YouTube advertising. YouTube, Facebook and Google make billions out of paid social media advertising each year, but that doesn’t mean that we, the advertiser, are guaranteed a good ‘bang for … Read more
Are LinkedIn Paid Features and Advertising Tools Worth the Investment?
Last time we looked at Twitter paid tools: Twitter Cards, Promoted Tweets and Adverts. It’s time to explore the various LinkedIn paid tools and features and discuss the advantages and disadvantages of LinkedIn advertising. LinkedIn was one of the earliest social media platforms to take off – launched in 2003 – and it benefits from … Read more
Twitter Paid Tools: Twitter Cards, Promoted Tweets and Adverts
Continuing our series on the pros and cons of paid advertising on social media, we look at Twitter adverts. Twitter is a very different beast to Facebook and with approximately 330 million users, only a sixth of the number of accounts. It’s a very open platform, designed for mobile and really easy to use. On … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In this blog we will focus on custom audiences, split testing and remarketing. Facebook Custom or ‘Lookalike’ Audiences Facebook can help you target potential customers by … Read more
In Email Marketing, as in Life, Timing is Everything
Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be sending emails to your audience at a time when they won’t be at their inboxes with a chance to open and read your email. Timely … Read more
Email Marketing is More Than Just Your Newsletter
When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. Variety is the spice of life so why not experiment with different types of email campaigns. Email marketing is more than just your newsletter. So, … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of any kind), utilities, broadband, mobile phones. Some are ‘necessary evils’, others are distress purchases, but the more you can understand your customer’s goals, the better. Identifying … Read more
Your Subject Line = Your Sales Pitch
In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, Timely, Engaging) is so important. We’ll now look at how to make your emails relevant to your audience and explain a great way to start … Read more
How to Get Your Email Marketing RITE
Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or more, so you can see why it’s worthwhile. That’s why in this series of articles we’ll look at why it’s important to understand how to … Read more
To Pay or Not to Pay… for Facebook Advertising
Previously, we answered the question, Should You Ever Pay for Social Media Advertising? In this article we explore the advantages and disadvantages of Facebook advertising. It is so easy to start advertising on Facebook but how can you apply it to your business marketing and avoid the pitfalls? Facebook is pretty much unavoidable! Over two … Read more