Category:
Digital Marketing
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should be paying for social media advertising. Many of you have been using social media for a number of years and can’t believe how much things … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. The rise and rise of the smartphone and ‘mobile first’ strategies has meant that your customers expect to find you on their mobile phone. Sure, … Read more
Are your Goals ‘SMART’ Enough for Social Media Success?
In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have SMART goals for your social media if you don’t want to be a ‘busy fool’. It is an excellent digital communication channel but requires time, … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your social media profiles and build your social media following. There are two sides to the audience building argument. One side will tell you to focus … Read more
Get the Right Message and Get Their Attention
Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but the modern consumer is egocentric, and truly only cares about themself. They care about what they are trying to achieve and what matters most to … Read more
How You Will Know the Right Time for Your Customers on Social Media
In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the right time for your customers on social media? For your customers, time may be a movable feast. Showing up at the ‘right time’ is therefore … Read more
Know the Right Place for Social Media Success
In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your customers lead the way. If you want to know the ‘right place’ on social media, here are three questions to ask yourselves: Where are your … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re a tiny company or giant corporation: your choice of social media platforms, type of content and timing will be specific to you and your target … Read more
The Three Rs of Social Media Success Video
Whether you are selling to customers or other businesses, it’s essential to pick the right channels for your customers. The secret to social media success is based on the three R’s: Right Time Right Place Right Message If you want to connect with people then you need to be in the Right Place at the … Read more
Social Media – To Pay or Not to Pay Video
Every day there are more and more social media channels… and more ways to reach your customers with paid and unpaid social media tools. The days of free social media reach will soon be over, BUT where and when to pay for ‘reach’ is the question. Facebook, Linked In and Twitter all offer sophisticated targeting … Read more