Category:
Marketing Strategy
The Micro Environment and Your Marketing Strategy
The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at the wider world or the macro environment, now it’s time to look closer to home or the micro environment and how these factors should help … Read more
The Macro Environment and Your Marketing Strategy
The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. We discussed last time about some of the macro factors (specifically policy or legislation and geopolitical shifts) to take into consideration. Now, we’ll look at other … Read more
Introduction to Developing a Marketing Strategy
In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. You may also find yourself going in a different direction to the one you thought. In the previous article we established why you need a … Read more
Why You Need a Marketing Strategy
When we start talking about marketing and strategy, people start to look worried. It’s not surprising. The language of strategy originates from warfare, dating back to at least the 1800s, making it unfamiliar to us today. It’s still worth bearing in mind, though, as many people get confused between a strategy and plan, especially when … Read more
Unleash your Hidden Talents and Achieve Greater Success
Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in my marketing consultancy who are keen to grow their businesses and succeed. Naturally. They are invariably a talented, hardworking and enthusiastic bunch. So where’s the … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can you ever focus on your goals, make decisions about the best (of many) courses of action and ultimately achieve them? I’m a bit ‘old-school’ and … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing new technology? Well, welcome to a really BIG club! In my industry, Marketing & Communications, the rate at which online platforms are developing is literally … Read more