Project: NESMA delivers a comprehensive programme of professional qualifications
The challenge
NESMA (North East Sales and Marketing Academy) delivers a comprehensive programme of professional qualifications in marketing, communications and public relations. They deliver the full suite of CIM (Chartered Institute of Marketing) and CIPR (Chartered Institute of Public Relations) qualifications.
What we did
Joanne Dolezal has been an associate lecturer since 2015:
- CIM Level 4 Cert. Applied Marketing
- CIM Level 4 Cert. Digital Marketing Techniques
- CIM Level 6 Dipl. Digital Strategy
She also helped deliver:
- DMI Professional Dipl. Digital Marketing
- DMI Professional Dipl. Strategy & Planning
- DMI Professional Dipl. Social Media
from February 2014 to July 2019.
Joanne has designed and delivered some of the open training that NESMA offers as Workshops and Short Courses and specialises in content marketing, social media and email marketing training.
Bespoke Training Programmes
Joanne has run in-house training programmes for NESMA clients:
- CNTW Mental Health Trust: content marketing and social media training for the communications team
- Durham University: social media training for international postgraduate student recruitment to the marketing team
- NCFE, CACHE: B2B social media and content marketing training for the marketing team
- Sage Gateshead: B2B social media and content marketing training for the conferences & events team
- INTO Newcastle University: social media and content marketing training for the international student recruitment team
- Vattenfall UK: LinkedIn training delivered company-wide via videoconferencing
Joanne has also provided marketing consultancy to NESMA clients:
Working together
“I love sharing my passion and enthusiasm for all things marketing. I’m incredibly grateful to Veronica Swindale, Managing Director at NESMA for giving me my first teaching job: DMI Digital Marketing. Veronica is a Newcastle legend, having taught many hundreds of marketers and communicators over the years, and has guided and supported me throughout.
She had a clear vision from the start and created a welcoming, hospitable and supportive environment for students and colleagues alike. She has built NESMA from an idea into a thriving hub of vocational learning and development in the years that I have known her and we now have students and trainees throughout the UK and internationally. NESMA is now the ‘go-to’ centre for all things marketing and communications in the North of England.
The pandemic hit the education sector hard, but Veronica and Lucy quickly transitioned the team and students to remote learning and we have been able to welcome more students from much further afield as a result. I look forward to teaching, training and consulting under the NESMA umbrella for many years to come.”
“I have known Joanne Dolezal for more than 11 years in the capacity of a tutor for our Digital Marketing Institute and Chartered Marketing Institute programmes, specialising in digital marketing. Both we, as a study centre, and Jo, as a tutor, have an excellent pass rate.
Jo has also been a lead member for our digital marketing consultancy and bespoke corporate training activity.
She is a very sociable person, very knowledgeable and takes great care in managing the detail of her work. She is a good communicator and respected by her clients, colleagues and students.”