Project: Northern Secrets
The challenge
Northern Secrets Ltd was founded by Alex Jacobs in 2007 to serve incoming groups to North East England. Alex was the youngest person ever to qualify as a Blue Badge Guide and, with a Tourism Marketing degree and hands-on experience in the hotel industry, is well placed to understand and serve this market.
Alex is half German, half Geordie, and Northern Secrets also has a major client base in Germany and Northern Europe.
The agency had grown from strength to strength and needed an enhanced web presence and communications tools to support the next stage of expansion. It was essential that all software and communications tools could be managed in-house and, ideally, from anywhere, as Alex travels regularly on business.
What we did
Our brief was to help Northern Secrets rationalise and streamline customer communications and CRM, source a web developer and designer, support the website development, and make sure every software platform and web-based tool worked with the offline marketing and was easy to use.
The project included:
- database cleansing and segmentation
- selecting communications and CRM software
- setting up and launching the CRM and e-communications
- a new website with a content management system (WordPress) and a refreshed brand
- a comprehensive marketing strategy and plan
Working together
We worked with Alex in 2012. The brand refresh and the new bilingual website design and build were provided by Arttia Creative.
“Joanne is a pleasure to work with - she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!”