Fix Your Email Marketing
Pros and Cons of Email Personalisation
Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it … Read more
Segmentation Strategies for Data Poor Email Marketers
How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they … Read more
Supercharge Your Segmentation Strategy with Buyer Personas
One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs … Read more
Rebuild Your Lists Post-GDPR: Offline Data Collection
Offline Data Collection In your business you’ll have a lot of data: emails that you’ve sent and information the accounts team has about customers. You may have collected business cards … Read more
Build Your Mailing List: How to Collect Data Online Post-GDPR
How to Collect Data Online Post-GDPR it’s even more important that you know how to collect data online in line with regulation. There are various ways of doing this. 1.Website Sign … Read more
How to Manage Contact Data and Stay on the Right Side of GDPR
.It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data … Read more
GDPR Impacts More Than Just Your Email Marketing
GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts … Read more
Why Your Email Marketing is Failing and How to Fix It
In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of … Read more
Why your Email Marketing is failing – and how to fix it Video
Email marketing is one of the best conversion tools around and your mailing lists can become your biggest asset. For every £1.00 you spend on email marketing, you get a … Read more