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Blog
Twitter Paid Tools: Twitter Cards, Promoted Tweets and Adverts
Continuing our series on the pros and cons of paid advertising on social media, we look at Twitter adverts. Twitter is a very different beast to Facebook and with approximately 330 million users, only a sixth of the number of accounts. It’s a very open platform, designed for mobile and really easy to use. On … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In this blog we will focus on custom audiences, split testing and remarketing. Facebook Custom or ‘Lookalike’ Audiences Facebook can help you target potential customers by … Read more
In Email Marketing, as in Life, Timing is Everything
Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be sending emails to your audience at a time when they won’t be at their inboxes with a chance to open and read your email. Timely … Read more
Email Marketing is More Than Just Your Newsletter
When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. Variety is the spice of life so why not experiment with different types of email campaigns. Email marketing is more than just your newsletter. So, … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of any kind), utilities, broadband, mobile phones. Some are ‘necessary evils’, others are distress purchases, but the more you can understand your customer’s goals, the better. Identifying … Read more
Your Subject Line = Your Sales Pitch
In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, Timely, Engaging) is so important. We’ll now look at how to make your emails relevant to your audience and explain a great way to start … Read more
How to Get Your Email Marketing RITE
Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or more, so you can see why it’s worthwhile. That’s why in this series of articles we’ll look at why it’s important to understand how to … Read more
Pros and Cons of Email Personalisation
Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it wrong it can be an ‘epic fail’. Here are the pros and cons of email personalisation. Whatever the platform, using personalisation (inserting personal data relevant … Read more
Segmentation Strategies for Data Poor Email Marketers
How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they think you can help them. This isn’t always possible so this is when segmentation strategies for data poor email marketers come into play. Sometimes you … Read more
Supercharge Your Segmentation Strategy with Buyer Personas
One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs to be commonality between them and in the message you are sending. Having a segmentation strategy and being able to segment customers gives you the … Read more