Content Marketing
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more
How To Succeed at Content Marketing in 2021
As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more
Why Search Engine Optimisation Is No Longer Optional. It’s Essential.
Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customers’ shortlist. But we just don’t create enough content for every stage of the customer journey. Often, we focus on … Read more