content types
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customers’ shortlist. But we just don’t create enough content for every stage of the customer journey. Often, we focus on … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re … Read more
Dominate Your Niche With Content Marketing
In the last blog, we looked at how you can earn money while you sleep with your content marketing. Now it’s important to find your niche, ideally the smaller the … Read more
The Seven Habits of Successful Content Marketers
In this blog series, we take our inspiration from some of the most famous successful content marketers and how they are making lots of money as a result. Content marketing … Read more