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Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more