marketing
The Micro Environment and Your Marketing Strategy
The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at … Read more
The Macro Environment and Your Marketing Strategy
The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. … Read more
Introduction to Developing a Marketing Strategy
In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. … Read more
Why You Need a Marketing Strategy
When we start talking about marketing and strategy, people start to look worried. It’s not surprising. The language of strategy originates from warfare, dating back to at least the 1800s, … Read more
How To Succeed at Content Marketing in 2021
As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
Know What Your Customers Want and Develop a Content Plan
The Seven Habits of Successful Content Marketers In the last blog we learned what content marketing is and why it’s important. Now we’re going to look at knowing what your customers … Read more
Unleash your Hidden Talents and Achieve Greater Success
Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more
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