target markets
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? … Read more
The Diagnostic Test – Marketing MOT Series Part Two
There are several models/tools we can use for a diagnostic test which will walk us through all the factors that can affect our business, both inside and outside of our … Read more
Are LinkedIn Paid Features and Advertising Tools Worth the Investment?
Last time we looked at Twitter paid tools: Twitter Cards, Promoted Tweets and Adverts. It’s time to explore the various LinkedIn paid tools and features and discuss the advantages and … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more
How You Will Know the Right Time for Your Customers on Social Media
In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the … Read more
The Three ‘Rs’ of Social Media Success
It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can … Read more