buyer personas
Which Direction to Choose – Marketing MOT Series Part Three
Before we start marketing and sending messages out, we really need to think about who it is we want to receive these messages, who are our ideal clients or customers? … Read more
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more
Why your Buyer Personas Need the Sales Team’s Customer Insight
Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more
Content Marketing and the Journey from Customer Segmentation to Buyer Personas
In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more
Content Marketing and the Inbound Funnel
Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more