Marketing Strategy
The Macro Environment and Your Marketing Strategy
The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. … Read more
Introduction to Developing a Marketing Strategy
In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. … Read more
Why You Need a Marketing Strategy
When we start talking about marketing and strategy, people start to look worried. It’s not surprising. The language of strategy originates from warfare, dating back to at least the 1800s, … Read more
How To Succeed at Content Marketing in 2021
As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customers’ shortlist. But we just don’t create enough content for every stage of the customer journey. Often, we focus on … Read more
Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving
When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more
Mobile First and Live Streaming Video Help You Succeed in Social Media
Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
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