Social Media

Marketing Automation – are you ready for it?

15 April 2016
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Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more

Business Influence in the Social Media Age

8 March 2015
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I recently took part in a marketing masterclass at Oxford Brookes University led by Mark W Schaefer and Ana Silva O’Reilly.  The topic was Business Influence in the Social Media … Read more

What Digital Marketing Means for Business Owners

3 October 2014
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Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.

Which Social Media Platform is Right for Your Business?

7 August 2014
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You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more