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Twitter Paid Tools: Twitter Cards, Promoted Tweets and Adverts
Continuing our series on the pros and cons of paid advertising on social media, we look at Twitter adverts. Twitter is a very different beast to Facebook and with approximately … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In … Read more
In Email Marketing, as in Life, Timing is Everything
Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be … Read more
Email Marketing is More Than Just Your Newsletter
When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more
Your Subject Line = Your Sales Pitch
In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, … Read more
How to Get Your Email Marketing RITE
Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or … Read more
Pros and Cons of Email Personalisation
Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it … Read more
Segmentation Strategies for Data Poor Email Marketers
How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they … Read more
Supercharge Your Segmentation Strategy with Buyer Personas
One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs … Read more