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Business Influence in the Social Media Age

8 March 2015
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I recently took part in a marketing masterclass at Oxford Brookes University led by Mark W Schaefer and Ana Silva O’Reilly.  The topic was Business Influence in the Social Media … Read more

What Digital Marketing Means for Business Owners

3 October 2014
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Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.

Which Social Media Platform is Right for Your Business?

7 August 2014
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You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more

Unleash your Hidden Talents and Achieve Greater Success

5 April 2014
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Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in … Read more

Why Competitor Benchmarking is Essential for Your Business to Succeed

15 November 2013
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In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy.  I believe in strategy and strategic thinking.  Otherwise, how can … Read more

What are Your biggest Marketing Challenges?

17 October 2013
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Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more

Black and Banton Occupational and Physical Health

31 January 2012
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Black and Banton Occupational and Physical Health limited have been working closely with Joanne at Dolezal Consulting for over a year in relation to our  Marketing & Communications practices.

The work involved a full Audit of all marketing materials, communications, and documentation to enable us to develop a streamlined set of documentation both electronic and physical for our clients.

This was followed by a thorough Competitor Benchmarking study to asses our market position.

Joanne quickly delivered the work, which resulted in a much better understanding of our corporate image across all media, and we look forward to expanding our work in the near future.

Paul Atkinson, Business Manager – Black & Banton

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